"A global response to climate change will spur a business revolution bigger than the internet," said co-founder of Sun Microsystems Bill Joy.
"This is a much larger opportunity," he told Reuters, pointing to the scale of the problem and the profits to be made from simple steps like a more careful use of energy.
"It's profitable to be more efficient, it has a negative cost and a competitive disadvantage if you don't do it."
Clean technology bigger than internet: software guru - Yahoo! News