Levi Strauss & Co., creator of the world’s first pair of blue jeans back in 1873, has now launched a new brand called Levi’s Eco... These organic cotton jeans are high-end and costly, but are pretty comparable to other jeans that we’ve seen. As part of the global launch, the Eco jeans are available in all of the Levi’s U.S and Europe stores. Right now they are offering an organic jean jacket as well and apparently new products will be introduced this coming spring... [The] company's Capital E collection (which includes some Eco jeans) is made in North Carolina.
Levi’s Launches Organic Brand Globally (TreeHugger)